The Founder and Path Breaker was entrepreneurship & vision personified. Out of nowhere he conceptualized the idea of quality agricultural equipment manufacturing in a scenario where nobody ever thought of role of quality, durability, precision in a product, which was subordinate to the prime mover (tractor). Taking such a challenge post retirement with his lifelong savings was as daring as it could be. His unshakable belief, focus & commitment to his ideology gradually but surely brought dignity & recognition to a trade which was considered to be road side activity. Company owes the present stature and glory to the continued commitment and unwavering passion of our founder.
Mr. Ravi Beri is the Managing Director of BUPL. An entrepreneur at heart, he joined the family business in the year 1980. He understood the market needs and transformed the company accordingly by establishing sustainable quality manufacturing, defining the vision for Research & Development while farmer’s emerging needs as the key focus. His vision and effort have resulted in FIELDKING’s impressive success over the last 3 decades. His strong belief in customer delight and uncompromising business ethics has helped BUPL go global today while staying true to its values and promise. He is a tremendous source of inspiration for whole BUPL family.
Mr. Vikram Beri joined BUPL in November 2009 as the Director - Business Development. He holds a degree in Mechanical Engineering from University of Illinois at Urbana-Champaign and an MBA in Marketing & Strategy from Indian School of Business. Prior to joining BUPL he worked with Deloitte Consulting and Manufacturing Sector. He is responsible for defining domestic and international sales and marketing strategy and has been the force behind Fieldking’s expanding national and global footprint. He is a visionary strategist who is constantly motivating young talent for achieving new horizon of growth.
Mr. Karan Beri Joined BUPL in December 2008 as Director – Operations. He holds a Management degree- MBA in Finance & Operations from Department of Management Sciences, University of Pune (P.U.M.B.A). Before joining BUPL he has worked in consulting space with Avalon Global Research. He drives Strategic Initiatives in Operations & Finance vertical of BUPL. He’s been instrumental in design and implementation of process framework and investments in automation and infrastructure development. He has set up a sustainable platform needed to support the fast paced growth of the company.